With "Batman vs. Superman" releasing in March and "Suicide Squad" coming in August of this year, Warner Bros. boasts two of the years most highly anticipated Superhero movies. In fact, according to a recent study done by Variety, WB's superhero films are crushing the competition on social media. Variety places "Batman vs. Superman" and "Suicide Squad" social and digital tracking as 500% stronger than their competitors.
"Suicide Squad" is currently ranked number 1 in Variety's Digital Audience Rankings (DAR) for movies set to be released in 2016. The DAR measures how entertainment content is resonating with audiences across digital and social media platforms such as Twitter, Facebook, Instagram, Google+, and more.
In a very competitive and crowded field of Superhero movies, Warner Bros. is distinguishing its films and creating buzz. The "Batman v Superman" trailer that debuted last July currently has over 61 million views on WB's official Youtube channel. The trailer for "Suicide Squad," which was just released three weeks ago, already has over 38 million views.
With Marvel also set to release big Superhero movies in 2016, such as "Captain America" and "X-Men," it is clear that they have some catching up to do on digital media. Word-of-mouth and generating buzz is such an important part of promoting movies, and its looks like WB has positioned themselves well for their superhero movies this year.
No comments:
Post a Comment