How Not to Use Social Media

Last week, ALDI Australia learned a lesson in how not to launch a social media campaign. The grocery store chain sent out a tweet from their official twitter account, @ALDIAustralia, asking followers to fill in the blanks of simple sentence: "I became and ALDI lover when I tasted ____________ for the first time." Unfortunately for ALDI's social media team, the replies were not what they were expecting. Responses ranged from crude to disgusting to hilarious.

The internet can be a cruel world, and it seems the people over at ALDI Australia just found that out. The tweet was deleted shortly after. At least a few Twitter users could tell it was a bad idea:

Asking followers to describe when they becames fans of ALDI is a major social media fail. It makes ALDI seem desperate for attention and tone deaf. But I think it is safe to say the folks over at ALDI Australia will stay away from fill-in-the-blank tweets in the future.