This week, the big story in the sports world has been LeBron James. No, it's not because of his play on the court. It's not because he signed another lucrative endorsement deal. No, instead LeBron James was in the news for unfollowing his own team's Twitter and Instagram accounts. Yes, that was big news.
LEBRON UNFOLLOWED THE CAVS TWITTER TODAY pic.twitter.com/haz6AWWYhH
— Alex (@kanyecobain) March 21, 2016
Now I don't want to get into the potential reasons why LeBron would do this or what message he is trying to send by doing this. But I do want to talk about LeBron's reaction to questions about this story. On Monday, after twitter user @kanyecobain discovered that James had unfollowed the Cavaliers, the media asked LeBron about it. His response was a smug "no comment." He then ended his press conference.
Yes, the greatest athlete of our generation could not answer a question about who he follows on Twitter. I'm sorry LeBron, but you have to be better than that. Your twitter account has 29 million followers. You use it to endorse products, talk to fans, and ultimately grow your brand. The point of Twitter is to interact with people, and you have used it to your full advantage. So don't get upset, or act like it is a silly question, when the media asks why you, the best player in the NBA, unfollowed your current team's account. You can't have it both ways.
LeBron James and all celebrities know by now that whatever you do on social media will be scrutinized by fans and the media. It is the price that comes with the fame. Don't act like you are above questions about your Twitter account.
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